The brand will be present at the festival in Campina Grande, Paraba, with a hairdressing salon and an instagrammable environment
Seda, through the Seda Boom line, prepared several activities for the feast of São João de Campina Grande, in Paraba, and announced the launch of the campaign “With Silk, the stars of São João shine”.
The brand’s presence at the party aims to enhance the beauty and regional culture of the celebration. During the months of June and July, Seda will be at Parque do Povo with a replica of a beauty salon, designed with eight hairdressers available to the public to do hairstyles, braids and hair finishing with Seda Boom products.
In addition, the brand will also make the guests of the event the stars of the stand through a photo session and short video recordings in an instagrammable environment, which bring the theme of the starry sky of São João. The creation and execution of the Athens project.
The brand chose actress Lucy Alves as the face of the campaign in 11 states and she will be responsible for taking Seda’s message to the Northeast, with the support of Ghana, using local content creators to portray the real São João and talk about the wealth of the local culture.
“The brand wants to be present in the Northeast to highlight the diverse beauties of Northeastern women, who in fact make São João shine. For Seda, they are the central characters of history, and our objective is to exalt the local beauty and the value of the regional culture As the biggest hair brand in Brazil, we want to bring the value of this culture to people in other regions of Brazil as well”, said Isabela Albuquerque, Marketing Manager for Seda Boom.
