Lin.C proposes a new look at these partnerships, through the generation of content before, during and after the events, in order to build a bond capable of expanding this experience between brands and audiences beyond the moment in which the attraction takes place.
SXSW Festival, Rock in Rio and the 2022 World Cup are the events already confirmed in the line-up of Lin.C, a joint venture between SUBA, Musickeria and Manu Carvalho, which aims to earn BRL 10 million by the end of this year.
The new company comes with the promise of bringing experience and influence to curation and content creation projects in the areas of culture and entertainment, innovation and technology, fashion and sports.
Based on the characteristics of the events and the demands of the brands, teams of influencers are formed to generate branded content, allowing advertisers to act as publishers “before, during and after the events, in order to build a bond capable of expanding this experience between brands” and audiences beyond the moment the attraction takes place”, explains Guilherme Fracaro, partner and director of SUBA’s brand division.
Flávio Pinheiro, partner at Musickeria, recalls that “audiences are thirsty for content, we understand the need for brands to be in tune with this demand, and we can help them build and maintain this connection, even in the midst of such a challenging scenario. ”, while journalist and influencer Manu Carvalho, founder of Match & Co., adds that “data comes to support more personalized and dynamic experiences, many of them in real time”.
