Athens, an agency founded in 2007 in Bahia by the partners Denise Garrido and Quércia Andrade, today headquartered in São Paulo (SP) and offices in Salvador (BA) and Rio de Janeiro (RJ), after an exquisite 2022, with the right to Best Agency award at the Ampro Globes Awards, announces a new visual identity and reinforces its creative positioning.
In addition to building inspiring brand experiences, the agency, since its foundation, prioritizes the delivery of results to its clients, always based on new trends, seeking to promote and inspire the market of brand experience by emphasizing gender equality, race and diversity policies, so that plurality barriers are increasingly broken through an inclusive culture.
The launch of the new visual identity comes to celebrate 16 years of history, the maturation and consolidation of Athens as a reference in the market. The entire construction of redesign of the brand was done internally by the creative team, giving prominence to the people who breathe the day-to-day of the agency.
“We are an uncomplicated, creative and disruptive agency. We bring inspiration, genuine connections and results to our deliveries. Given the strength that brand experience actions have on the life and culture of society, over the years, Athens has consolidated itself as an agency that presents memorable works. The bright and striking colors in neon tones of our new visual identity represent fluidity and modernity, and the design typography, the conquered solidity that we conquered”, says Denise Garrido, CEO of Athens.
Essence present in the team
Since 2020, Athens has doubled the size of its team, a reflection of constant growth, with 72% of positions in the entire agency composed of women, with 80% of its board of directors and leaders also formed by them, 32% of blacks (in the sum between self-declared blacks and browns) and 20% of LGBTQIAPN+ professionals.
In addition, the agency has the Ethnic-Racial Diversity Seal, from the Salvador (BA) City Hall’s Reparation Secretariat, which publicly recognizes actions to promote racial equity in organizations’ people management and marketing policies.
“Within Athens, we have ‘Janela Plural’, a platform where we work on the three pillars: ethnic-racial, gender and sexuality, and environmental sustainability. It is focused on the business, on training our team, in addition to being a space for dialogue and the promotion of equity. The brand change is to reinforce our DNA, all our pillars and our maturation in these 16 years of history. These are themes that we naturally guide in our development as a company and for the market, with our deliveries. For this reason, the agency has increasingly attracted works that involve and permeate these themes”, emphasizes Quércia Andrade.
Speaking of business, in the first half of 2023, Athens conquered new customers and actions, such as the debut of TikTok at the Carnival in Salvador (BA), the FoliASSA trio from Devassa, the return of Red Bull to Lollapalooza Brasil, the Boticário Group convention , Rommanel convention, the activation of Seda in São João de Campina Grande, a mega activation for Amstel and Volkswagen in the second half, creation and execution of the music and environmental sustainability platform of Heineken Brasil.
In addition, the agency is present with activations at the main music festivals, including GIRLS, QUEREMOS!, MITA São Paulo and Rio de Janeiro, Women’s Music Event, MECA Inhotim, The Town and Popload Festival. These and other ongoing projects consolidate Athens as a reference in the market.
It does not stop there. The agency also serves renowned brands such as Devassa, Schin, Eisenbahn, Amstel Ultra, Baden Baden, TikTok, Beefeater, Red Bull, Coca-Cola, Sprite, Mondelēz International (Trident, Tang, Sonho de Valsa and Club Social), Richester, Bimbo, Vivo, Suvinil, Havaianas, Localiza, Neoenergia, Sky, Olla, Grupo Boticário and JBS.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post Athens celebrates 16 years with a new visual identity appeared first on ADNEWS.
