Campaign created by Execution explains what should be done with expired or unfit for consumption medicines
The RD Group – RaiaDrogasil, formed by the drugstores Droga Raia and Drogasil, launches a campaign to show the importance of the correct disposal of medicines. With a light and humorous language, the action created by the agency Execution has three animated films that show fun situations and deal with the theme in a direct and practical way.
Aiming to guide people on the proper way to dispose of expired or unfit for consumption medicines, the narration of the commercials questions what we should do with these medicines and their packages that tend to be piled up at home.
“The campaign’s insight came when we noticed, in surveys, that most people dispose of medicines incorrectly, in the common trash, toilet or sink, generating risks of contamination of water and soil. the message of how important it is to carry out this process correctly using simple language that is close to the consumer”, says Geraldo Rocha Azevedo, partner and CEO of Execution.
“Drug Raia and Drogasil aim to be the company that most promotes health and well-being for Brazilians by 2030. This includes the health of the Planet. proper way to dispose of medication”, reinforces Daniel Machado Campos, executive director of marketing and clients at RaiaDrogasil.
