Campaign O Som Do Meu Pride wins another edition
Committed to promoting music and artists from the LGBTQIAPN+ scene throughout the country, Som Livre presents another edition of the O Som Do Meu Pride campaign, which celebrates another year the achievements of this community. Promoting actions on several fronts, aimed at the internal and external public, the record company intends, through music, to debate important issues for social advances. Conceived and implemented by the Som Livre Diversity Committee, this year the campaign has the concept What is missing for the day to be born happy? of the acronym.
As part of the actions, Som Livre announces a special edition of slap Ao Vivo with an exclusive show by the singer Silva. The musical project takes place for the first time at Casa Natura Musical, on June 30th.
There is no popular music without diversity. For this reason, as a Brazilian record label, part of the entertainment business that guides our culture, Som Livre assumes, in the O Som do Meu Pride campaign, a commitment to the LGBTQIAPN+ community. It is represented in our collaborators, artists, offices, suppliers, partners and listening public. It’s not just about giving voice, but offering the stage and the means to prove that diversity is good business on all fronts, points out Jlia Braga, Som Livre’s commercial and marketing director.
On Som Livre’s social networks, a video-manifesto presents the concept of the campaign, in addition, video pills will be made available with testimonials from employees and collaborators who represent the LGBTQIAPN+ community, exposing their points on the central theme.
Among the other actions of the O Som do Meu Pride campaign, Som Livre was one of the official supporters of the Pride Cabin of the So Paulo Pride Parade, which took place last Sunday (11) and had an estimated audience of two million people.
