A Shopee, marketplace that connects sellers, brands and consumers, announces ‘Liquida #ModaShopee’, a campaign that offers offers in the category. To publicize the action, the platform will feature insertions in Eliana’s program and in Esquadrão da Moda, both on SBT.
In addition, the brand has just released two promotional videos for the category on the internet. The pieces were produced by an internal team of the company, and were inspired by the dynamics of runway shows, featuring influencers Rafael Mariotti and Viviane Fernandes with looks found on the platform.
Last Saturday (10), the campaign was featured on the Esquadrão da Moda program, broadcast at 10:30 pm and presented by Lucas Anderi and Renata Kuerten. On Sunday (11), it was disclosed in a merchandising on Eliana’s show. At the attraction, the public can find out about the mechanics of the sale, which includes pieces from local retailers, in addition to official brands, such as Liz, Lovito, Crocs, among others. There will be four more screenings on June 17th, 18th, 24th and July 1st.
During the entire period, the platform will have a page dedicated to fashion tips from some influencers. Viviane Fernandes, Dandara Barbosa, Vitória Lage and Rafael Mariotti, organized collections with their favorite Shopee products to suggest lookinhos to consumers.
In the action, which runs until next Sunday (18), women’s, men’s and children’s clothing, footwear and accessories will have coupons of up to R$ 60.00 off and discounts of up to 50%. In addition, the platform offers free shipping coupons for purchases over R$ 10.00 throughout the month.
“The fashion category is second in the ranking of Shopee orders. Therefore, we want to convey to our consumers that it is possible to find concepts and pieces to compose different styles in our app. The fashion campaign was inspired by young and dynamic energy, and we are going to take this to even more people, communicating the launch in two programs that dialogue with the public”, analyzes Leila Carcagnoli, Category leader at Shopee.
Check out the full campaign film below.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post Liquida #ModaShopee leva categoria à grade do SBT appeared first on ADNEWS.
