Today, Adnews is sweet, and even though summer is over, an ice cream is always welcome! Aware of this, the consumer goods manufacturer and world leader in ice cream, Unilever, which owns some of the biggest brands in the market, such as Tablito, Chicabon, Cornetto, Magnum and Fruttare, now brings Gelartier, its new gelato brand, to Brazil. high-quality. The novelty promises a unique tasting experience, inspired by the classic Italian gelato, arriving to complement the portfolio of pots premiumwhich today has products from the Magnum Pot line and the Ben & Jerry’s brand.
According to research by Mintel, a global market intelligence company, the emergence of new types of ice cream, with variations premium, gourmetorganic and vegan, made the sector grow exponentially, reaching the mark of 81% by 2020, and Unilever follows this movement with the growing participation in the segment.
“The arrival of Gelartier in the country unites this passion for ice cream with the growing interest of Brazilian consumers in food. premium, composed of high quality ingredients, free of preservatives, dyes and artificial aromas. With this launch, we seek to expand the company’s participation in this ice cream category and democratize the consumption of gelato in the country”, comments Camila Conti, Head of Ice Cream Marketing at Unilever.
The launch of the new brand is part of the ambitious plan of the company’s Ice business unit, to lead the Brazilian ice cream market premium already in the next three years. After all, Brazil is one of the biggest consumers of ice cream in the world, generating around 100,000 direct jobs and 200,000 indirect ones, according to the Brazilian Association of Industries and Ice Cream Sector (ABIS). And as regular consumers, Brazilians are rigid in their search for quality and new flavor experiences in the universe of frozen delights.
Inspired by the art of the Italian Maestri Gelatieri and made by experts in gelato, the new brand wants to be recognized for the experience it can provide, not only for gelato lovers, but also for those looking for something different from current ice cream.
“Tasting gelato activates the feeling of pleasure in our brains. And, thinking about the well-being that gelato gives us, Gelartier arrives in Brazil offering sophisticated gelato that is, at the same time, accessible to consumers. We want consumers to turn any day into a special day with a spoonful of Gelartier that deserves to be celebrated”, adds Aline Luz, Marketing Manager for the Ice Cream category at Unilever.
The brand’s gelato, sold in 473 ml jars, is already available in supermarkets, bakeries and delivery from across the country.
Gelartier flavors in Brazil
Chocolate Gelato with Zest
The contrast of flavors and textures involving gelato and chocolate shavings offers a unique experience, with selected ingredients, no artificial colors or aromas and free of preservatives.
Strawberry with Pieces
This strawberry gelato has pieces of the fruit in the mix, which gives the perfect touch to this frozen dessert! All this with only natural ingredients.
Caramelized Macadamia
The purest macadamia flavor, in a creamy texture, combined with delicious high-quality caramelized macadamias. An exclusive recipe made to be tasted! Like all Gelartier, it is free of artificial colors or aromas, and preservatives.
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