The campaign, made up of five images, aims to capture the characteristics of the skin, such as pores and expression lines.
Simple Organic launched a campaign made entirely with artificial intelligence, which aims to celebrate love in all its forms and provoke reflection, challenging the pre-established concepts of technology to transmit simplicity, authenticity and emotion.
Entitled “It doesn’t have to be perfect to be real. Love is like our skin. It has texture, lines, marks, signs and scars. That’s what makes it unique and true”, the campaign consists of five images and seeks to convey the lightness and intangibility of love through photos generated by artificial intelligence.
At Simple Organic, we believe in the power of technology to drive innovation and creativity. This initiative marks a pivotal moment in our journey, combining human expertise with the potential of AI. Together, we are exploring new horizons and challenging the limits of the possible, creating authentic and impactful experiences. In addition, we are reaching a wider audience and establishing meaningful connections with our consumers, raising questions about the extent to which artificial intelligence can translate the essence of reality”, said Patricia Lima, CEO of Simple Organic.
The company’s idea with the images was to capture the characteristics of real people’s skin, such as pores, expression lines, blemishes and acne, as a way to celebrate the diversity of human skin.
“When we created the images, we made clear our goal of portraying real people. Despite the search for perfection in artificial intelligence, our desire is to bring authentic characteristics of people, such as pores, expression lines, blemishes and acne, and seeking to represent the greatest diversity This is naturally possible. On some occasions, AI tends to generate images with very specific European traits or characteristics from other regions, so we strive to achieve greater diversity within the visual language of our country”, added Maria Fernanda, director creation and marketing for Simple Organic.
