Marcelli Valle will aim to strengthen the relationship between the company and advertisers, in addition to being a facilitator in the relationship with customers
Play9 announced the arrival of its new Brand Business Director, Marcelli Valle.
The objective of the executive will be to strengthen the relationship between the company and advertisers, in addition to being a facilitator in the relationship with customers, helping to build strategies. Marcelli will also focus on long-term actions with more robust teams.
“Play9 has always been a very strategic partner in the challenges I have experienced in the last years of my career. And now, being able to change sides and help build more projects, on all fronts, makes me excited for this new chapter. I am very focused on my brand building expertise and market vision to create the Business operation and long-term relationships with partner brands, and there are many opportunities here to explore”, said the new executive.
The Business with Brands area will have the mission of seeking an active look at projects and solutions for brands, different competitions, attending to projects that can be converted and executed, both with brands and agencies.
“Play9 has a lot of potential in creating creative solutions for the influencer marketing market, and as an ecosystem, capable of helping companies in more complex and lasting projects and actions, including building brands aligned with current needs, such as Branded content and Shoppertainment”, completed Marcelli.
Graduated in Advertising, with a Master in Marketing and Branding, Marcelli has more than ten years of experience with digital marketing and strategic planning, in addition to eight years of experience with retail, specializing in building and brand management.
The executive led the positioning and building of retail brands, and was at the forefront of building the Americanas brand on all platforms over the last 3 years, and in the brand’s main deliveries, such as BBB20, 21 and 22, sponsorships such as Rock in Rio, and the launch of “Americanas Ao Vivo”.
