The partnership features interactive content, OOH promotion in more than 70 cities in Brazil and packages for brands
TikTok and Eletromidia announced four actions to commemorate Ivete Sangalo’s 30-year career. The initiative called “Ivete 3.0” will feature a journey of content in a variety of formats and contexts.
With the partnership, Eletromidia’s assets will be an extension of the actions carried out on TikTok, bringing interactive content and campaign details at bus stops, street clocks and subway screens and buildings in more than 70 cities across Brazil.
“Entertainment and music are part of TikTok’s DNA. At the end of the year, we will have a series of contents in different formats native to the platform to truly delve into these thirty beautiful years of Ivete’s career”, said Gabriela Comazzetto, general director of TikTok’s Business in Latin America.
The platforms will offer brands packages, in which the experiences will be integrated, starting in the online environment and going offline, and vice versa, with the objective of creating a connection between the fans and the singer.
“The partnership shows how Out-Of-Home media plays an important role in the strategic planning of campaigns and reinforces the complementarity between the media. thirty-year career of this incredible artist Ivete”, added Alexandre Guerrero, CEO of Eletromidia.
Last summer, the companies started to offer a package in which the contents created by the brands with the platform’s creators were also broadcast on the Eletromidia screens. The campaign encompassed content from six sections, such as travel, fashion, food, beauty, drink and shopping.
