The action will count on the #AcordaPraElas movement and will have the participation of 11 participants to encourage fans to support the players
The CBF announced the second edition of the ‘Nossa Selea’ project, this time focused on the Women’s World Cup, which will start on July 20 and will be played in Australia and New Zealand.
For the competition, the action will feature the #AcordaPraElas movement, which aims to mobilize Brazilian fans in favor of women’s football and invite them to support the players of the Brazilian National Team.
An initiative like the one we will have with Nossa Selea, now focused on the Women’s World Cup, will certainly be an important reinforcement and is in line with the work that the CBF has been doing to value women’s football, and which is one of the pillars of my management. Bringing the fans closer to the national team is also our mission and, together with the Brazilian fans, we will be even stronger in the search for the first Star, said the president of the CBF, Ednaldo Rodrigues.
In addition, the campaign has the presence of four influencers called to represent Brazilian fans, such as the presenter and content producer Mari Palma, the most voted participant of the first edition of Nossa Selea Jssica Ingrede, Leko Bertoldo and the content creator Aucena . To complete the team, the public will be responsible for choosing another seven participants through a vote on the official website of the action.
Of the 11 members chosen for Nossa Selea, four will travel to Australia to follow the competition and produce content in loco, while the other seven will remain in Brazil to participate in local activities that aim to encourage the public to wake up early and cheer for the National Team.
With each passing year, women’s football has been growing, gaining support from important brands, playing games with full stadiums, having more space on TV grids, but there are still many barriers to be broken for the modality to reach the respect and recognition it deserves. It already should have, said Andr Barros, partner of Arara, CBF’s official partner agency in the project.
