The investment will be made in partnership with the company’s management team and affiliates of Gamut, the current majority shareholder.
Extreme Reach announced to the market that a fund managed by Ares Management’s Private Equity Group has agreed to make a strategic investment in the company.
The investment will be made in partnership with the company’s management team and affiliates of Gamut Capital Management, LP (Gamut), the current majority shareholder.
We welcome the Ares team as our new partners at Extreme Reach. Ares shares our vision of delivering value through innovation and has an impressive track record of investing in changing industries. We remain very excited about the future of Extreme Reach under Louisa’s leadership and look forward to working closely with Ares for years to come,” said Michael Kreger, Principal Partner at Gamut.
Today, Extreme Reach has strong relationships with its clients that include 93 of the top 100 global advertisers, and operates in 140 countries and enables $150 billion in TV and video ad spend globally.
Over the past decade, Extreme Reach has expanded its market presence and business resources through strategic acquisitions to ensure the Company is built not only for today, but also for whatever the future brings. Today, we remain technology-forward and human-centric while leveraging artificial intelligence and automation to unlock additional value for our customers. Our overarching goal of increasing efficiency within the supply chain remains unchanged, said Louisa Wong, newly appointed CEO of Extreme Reach.
We look forward to partnering with Louisa, the team at Extreme Reach and Gamut Capital to invest in a leading technology provider in the global advertising industry. Due to its strong roots in advertising delivery and infrastructure, Extreme Reach has a strong market position in creating new products and services that help advertisers manage, distribute and track video content across different media platforms. Alongside Gamut, our investment will help ER drive innovation to accelerate growth in creative asset management, Saas end-to-end workflow, digital video and entertainment payroll solutions,” added Matt Underwood, is a partner in Ares Private Equity Group.
