The initiative is a partnership between RZK Digital, the State, Oxygen and The Led. The group will promote near real-time coverage of the event
The Festival de Cannes Lions 2023 will start next Monday (19) and RZK Digital has decided to bring the highlights of the event closer to creatives who have not been to France.
In partnership with the State, Oxygen and The Led teamed up with a project that includes the installation of 20 DOOH totems for some of the most important advertising agencies in the country, transmitting the latest news, highlights and in-depth content on what is happening. happening in Cannes.
“Nothing is fairer than taking the discussion to the people responsible for designing the future of the industry. Not only those who win awards or are in an executive position, but the entire chain of characters responsible for building and defining creativity needs to participate in moments like this. “, said Paulo Pessoa, Executive Director of the state’s advertising market.
With the installation of totems with vertical screens, the group of partners wants to provide almost real-time coverage of everything that is most relevant being presented at the Festival.
“Thinking about media investment is part of advertising’s routine. This time, we’re going to go back and use the instruments to generate an almost immersive experience for these professionals. Through the use of technology and RZK screens, we are bringing, in a democratic way, a bit of Cannes Lions to the agencies”, highlighted Eduardo Mantegazza, CEO of RZK.
The coverage will count on the help of journalists Andrea Janr, Maria Clara Lima and Ana Beatriz de Carvalho, from Oxygen, accompanied by Wesley Gonsalves, Economy reporter with a focus on media and marketing in the State. Together, the team of reporters will be responsible for producing analytical content, interviews with personalities from the world of communication, and evaluating the awards.
“Festivals are one of the fastest and most interesting ways to expand our repertoire. And each year Lions are improving their content even more, creating a program with important names and themes totally connected to the zeitgeist. And now, with this partnership, we will have the opportunity to share some of the great insights that we will have at the festival, practically in real time, with the Brazilian creative community”, added Andrea Janr, Co-founder and CEO of Oxygen.
The Led joined in as a supporter of the action by donating the screen panels, which are smaller than the DOOH panels and very easy to handle. “It is a great joy for us to participate in a project that will take Cannes Lions 2023 to professionals in the market, using THE LED totems as a medium”, concluded Richard Albanesi, CEO of The LED.
