The campaign features two films, signed by the Gallery and produced by Sicarios and Satelite Audio, and will be released on several fronts
Ita Unibanco announced the launch of its campaign aimed at the bank’s insurance pillar, which includes Life, Auto, Corporate and Residential.
The action features two films, signed by the Gallery and produced by Sicarios and Satelite Audio. The first piece features Ita’s orange robe as an essential item to exemplify the feeling of tranquility of those who rely on the insurance services offered by the bank. In the second film, which features the same protagonist, he will specifically address the benefits and flexibility of Seguro de Vida Ita.
“We want to show people that Ita has the Insurance solution they need, presenting our shelf in a different, light way, always keeping the focus on our customers’ needs. Our intention is to show that having insurance means having peace of mind on a daily basis. day and be protected while doing what you like”, said Thaiza Akemi, Marketing Superintendent at Ita Unibanco.
The campaign features publicity on open and closed TV, vignette in football matches, digital strategy with content creators, OOH media and merchandising on TV shows, such as Caldeiro shown by Globo and presented by Marcos Mion.
“We sought to bring a positive tone to this campaign, moving away from the tone usually used by the category of always being prepared in case something happens. With Seguros Ita, the customer takes life in a different way: light, carefree and even fun”, he explained. Arthur Lobo, Creative Director of the Gallery.
The project also includes actions with content creators such as Bianca Andrade, Dandara and Valen.
