After the great success in Carnival 2020, a Beats, together with its Head of Innovation and Creativity, anita, announced a new version of the Beats 150 BPM, which is a hit among consumers: a Beats 150 BPM by Anitta.
“150bpm was the first product I launched right after I arrived at the brand. I saw her success happen and I knew she could deliver even more in 2022. In this new version, we meet the wish of those who love Beats and don’t leave the spirit of enjoyment aside. I put a lot more than my signature there. More my face, impossible”, says Anitta, Head of Creativity and Innovation of the brand.
Always bringing diversity and new trends, the new packaging has a design inspired by animal print in pink, bringing much of the singer’s personality and looks. In addition, the new flavor formula also comes to conquer and win the taste of consumers.
“Beats is a brand that is always ready to innovate, test combinations and surprise people with new flavors, products and formats. The 150 BPM launch is one of Beats’ initiatives to not let carnival go unnoticed, to bring the party spirit to the crowd, even when it can’t happen. With this launch, we want to show the public that it is in their hands to do something different and create moments and experiences of enjoyment”, he explains. Cauê de Souza, brand marketing manager.
With different products for the shelves, Beats also recently launched the line of ready-to-eat drinks Mint e Ginger, and has already brought to consumers a line entirely inspired by astrology, the Zodiac, showing its success when it comes to innovation in the beverage market.
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