When seeking to highlight Haval H6, a hybrid car from global
ASIA rescued one of the most popular jingles of the 90’s in the new Great Wall Motor (GWM) communication, for the Haval H6. Inspired by the famous song, the agency created a parody that seeks to show the superiority of the autonomy of the electric car mode.
We started from the insight of parodying this jingle to demonstrate the superior autonomy in the electric mode of the Haval H6, explains Vico Benevides, CCO of ASIA.
We had a challenge to highlight one of the main advantages of the Haval H6 PHEV, which is its autonomy of up to 170 km in electric mode. But we were looking for a different, fun and easy way for people to understand. When Asia brought us the idea of honoring this advertising classic, we had no doubt that it would be the right move. So we put together this exclusive adaptation to go viral 100% on digital and audio channels. This way, Brazilians will not only be able to miss this campaign, but also get to know Autotech GWM and its launch, the Haval H6, explains Luis Fernando Guidorzi, head of marketing at GWM Brasil.
The media plan includes digital platforms and radios and the film will mark the entry of global on TikTok.
