The event was reformulated and now has 30 categories and changes in the methodology for awarding and judging
After a two-year break, Marketing Best announced its return to the market’s calendars in 2023. Led by Editora Referência, which has published the most traditional newspaper on marketing and advertising in Brazil for 58 years, the propmarkand by the Brazilian Academy of Marketing (Abramark), the event will be an opportunity for professionals and companies to measure their work and strategies and participate in the celebration at the awards ceremony.
The 33rd edition of the award was reformulated and the jury will be made up of 10 members from Abramark, a legal representative of the propmark and Abramark, in addition to one professional from each award sponsor.
Judging has also undergone changes, with all judges assigning decimal scores from 1.0 to 10.0, with different weights, for criteria such as Challenge/Problem (weight 1); Strategy (weight 2); Execution (weight 2); Results (weight 3); and Creativity (weight 2).
The registered cases will be divided into 30 categories, in order to contemplate the entire spectrum of brands’ activities. The categories will be divided between food and beverages, financial services, health and beauty, real estate, wholesale and retail, technology, transport, education and others are: agribusiness; food and food supplements; non-alcoholic beverages; alcoholic beverages, benches; fintechs and means of payment; Pharmaceutical industry; hygiene, health and beauty; sales, construction and development; decoration, finishing and technology; supermarkets and convenience stores; marketplace; pharmacy, drugstores and perfumeries; building materials; commercial centers, malls and outlets; gadgets; telecom; subscription services; media platforms; plane; cars and light utility vehicles; trucks and buses; education; extracurricular courses; entertainment; tourism; fashion and clothing; ESG; cleaning; chemistry, mines and energy.
The three best cases in each category will be considered finalists and announced in advance, but the winners will only be known on the night of the awards ceremony, in accordance with Marketing Best regulations. In addition, there will be the delivery of special awards for the “Company of the Year” and for the “Marketing Citizen” of 2023.
The award party will take place in So Paulo, in December, and will mark the announcement of the big winners of the 2023 edition of Marketing Best.
