AACD Teleton announced a partnership for the 2023 campaign, which will now have Flow Studios as a partner.
According to AACD, the partnership is in line with the new media consumption scenario in the country, since Brazil has around 30 million listeners of podcasts, according to a 2022 survey by CouponValido with data from Statista and IBOPE.
“Year after year we innovate to provide our partners with the best experience to have a qualified exposure of their respective brands and products. Entering the podcasts segment is very strategic considering consumption in the country. engage in the cause of people with physical disabilities and ensure a social connection with their public”, said Edson Brito, AACD’s Marketing and Institutional Relations superintendent.
“Supporting initiatives like this is part of our purpose of giving more voice to more and more people. This approach with AACD and Teleton translates much of what we have been doing since we started, which is precisely this support for the causes we believe in. Always that we carry out a new action, all our creators and our community come together to help the cause, and this generates incredible results that generate a real and positive impact on people’s lives. This is a movement and we are very proud to do it part and will be building these spaces together with institutions such as AACD”, emphasized Amanda Colao, Head of Marketing and Product at Estdios Flow.
As part of the partnership, Flow Studios will highlight the cause of people with physical disabilities in their programs and revisit important topics such as accessibility and the fight against ableism. The hub will also engage its public to raise money for the AACD Telethon Campaign.
The TV program of the AACD Telethon Campaign in 2023, which is scheduled for October, will feature an interaction between attractions and presenters, which will take place in two studios. This format aims to allow interviews with companies and partners in block exchanges, for example.
The counterpart disclosure for partner companies will also take place in physical media, ranging from out-of-home media panels to advertisements on buses that make the main lines of So Paulo, in all regions of the city. These channels are made possible by ASR Mdia, a partner company of the AACD Teleton Campaign.
“80% of the 800,000 consultations we provide each year at rehabilitation centers and orthopedic workshops only via SUS and we need the commitment of companies to fund this work. We want to have on our side those who believe in the possibility of transforming lives through a rehabilitation process. which leads to independence, autonomy and generates opportunities for our patients”, explained Brito.
The AACD Telethon 2023 Campaign already has some confirmed supporters such as Assa, Brasilcap, iFood, Raia Drogasil, Riachuelo, Sodi, Tokio Marine, Unio and Uninassau.
