The company hopes to impact 30 million Brazilians with the action, offering two thousand people a year of free Lavitan
Cimed is going to launch an education campaign on the use of vitamins during Huck Sunday, which will be shown this Sunday (18th), on TV Globo.
Through the Lavitan brand, João Adibe Marques, CEO of Cimed, will be on the stage of the program, alongside Luciano Huck, to talk about the importance of consuming vitamins for health. During the action, a QRcode will appear on the screen and the first two thousand people who access it will win a year of free Lavitan for the whole family, which is equivalent to R$ 1.2 million in products.
Furthermore, on June 19th and 20th, all consumers who buy Lavitan in pharmacies will automatically take the second unit free of charge.
“The fundamental pillars for maintaining health are composed of a good diet, regular practice of physical exercises and good quality of sleep, but we know that people’s intense routine does not always allow this to happen. With that in mind, we created Lavitan, a complete line of vitamins, with more than 80 products in the portfolio that meet the most diverse needs of Brazilian families. All this with quality and accessibility, following our purpose”, explained Joo Adibe Marques, President of Cimed.
With the campaign on Sunday, Cimed hopes to impact more than 30 million Brazilians, making more and more people aware of the benefits of vitamins and seeking prevention, in order to live longer and better.
The Lavitan promotion will only be valid on the 19th and 20th of June and will be in effect at participating pharmacies throughout the country.
