The partnership includes a hub within the video platform, curated with content aimed at cleaning fans.
TikTok and Unilever announced a global partnership through the #CleanTok community, which already has more than 78 billion views.
In the #CleanTok area of the platform, people can connect, share cleaning hacks, learn pro tips, gather quality product recommendations, and more.
“There is an enormous amount of emotion attached to our homes. So while cleaning products have traditionally been seen as functional, and cleaning as a chore, the results of using the right products in the right way can bring a huge sense of belonging. satisfaction and peace. The rise of #CleanTok shows how committed we are to making our homes look, feel and smell good,” said Eduardo Campanella, Home Care Marketing Director at Unilever.
To celebrate the #CleanTok community, the companies have come together to co-create and curate content specifically for cleaning fans around the world. Along with Unilever and other TikTok partners like Gravity Road and Mindshare, the companies will launch a variety of community-focused content series, as well as different activations over the course of 40 weeks.
As part of this partnership, the launch of the official #CleanTok hub was also announced, which will welcome users and house all new content in one organized place.
“The #Cleantok community on TikTok is among the most engaged on the platform and, working with Unilever, we are excited to create a space to celebrate this community and promote content that entertains and educates. The official #Cleantok hub is everyone’s new home cleaning issues on TikTok and we can’t wait to see the reaction from the community,” said Khartoon Weiss, Director of Global Agencies and Accounts at TikTok.
The content of this partnership and the #Cleantok hub are accessible in the UK, Turkey, France, the Netherlands, Brazil, Indonesia, the Philippines, Thailand, Argentina and Vietnam. The novelty will be available in all markets by January 2024.
