“Claudia’s PPK” was created with the aim of expanding the brand’s communication, in addition to starring in the campaign “I shave for this”
Gillette Venus announced the launch of its new influencer, created to broaden the brand’s communication about intimate shaving in a light way, entitled “Claudia’s PPK”.
The character brings the concept of an influencer and content creator, who shares tips and her beauty routine on her profile on social networks, acting as a brand ambassador.
In addition, the influencer is the star of the “I shave for this” campaign, created by Gray Brasil with the support of Ketchum Brasil’s PR strategy, developed from the launch of the new specific line for the brand’s intimate area.
“Claudia’s PPK brings the theme in a light and humorous way, through a character that has an expression and language that reflects the reality of a consumer and her care routine”, said Nicole Jardim, Marketing Director of Gillette Venus .
The campaign had the support of Think Eva, a consultancy focused on gender equality, and the creation of the character, as well as the production and execution were carried out by a team mostly made up of women.
In addition to the character and the profile created on Instagram, the campaign will also feature the participation of several influencers and celebrities to share their stories related to waxing and reinforce the new line’s differentials.
