The brand will be present at the event that will take place in Rio de Janeiro, with a personalized stand, exhibition and distribution of gifts
The Vivo Rio Pro, the Brazilian stage of the World Surf League (WSL) championship, which will take place from June 23 at Itana beach, in Saquarema (RJ), will count on activities from Kaiak.
During the event, the brand will be present with a personalized stand, exposure and experimentation of products and distribution of gifts, in addition to digital actions, on the Natura and WSL social networks.
Those who pass through the environment will have the opportunity to see a plastic curtain that represents the pollution of the oceans and participate in an immersive experience with projections of the bottom of the sea, bringing the visitor closer to the freshness of a dip in a clean sea.
In addition, the space will have a water mirror, a sand floor, an air-conditioned environment with the characteristic fragrance of the line and distribution of gifts. With space, Kaiak seeks to reinforce its commitment of more than 25 years with the aquatic universe.
“We are very happy with the partnership between Kaiak and the WSL. We believe that this is yet another way of connecting with an audience that is increasingly attentive and demanding with regard to the preservation of the oceans, and who consider this a differential when choosing the products they consume. We look at our business as a force for transformation and, with the brand’s packaging alone, more than 88 tons of plastic have already been recycled, in addition to avoiding the emission of 143.2 tons of CO2 into the atmosphere”, said Denise Coutinho, director of Marketing by Natura Brasil.
The activation was signed by 213 Sports, V3A’s sports vertical, which for the last 10 years has been a commercial partner of the WSL in Brazil. “We have always seen the enormous synergy between Natura Kaiak and WSL, due to the essence of the sport and the pillars of sustainability. It was an honor for us to have prepared this incredible activation of the brand for the Brazilian stage of the surfing world championship”, emphasized Yuri Binder, partner- director of 213 Sports.
The public will also be able to discover the brand’s complete line of products, which today have packaging made with 20% less plastic and more than 50% of plastic taken from the Brazilian coast. Kaiak will also be present on the beachfront, with chair and umbrella kits, in addition to inserts in advertisements and in the athletes’ lycra.
“It is a great happiness to sign this partnership with Natura Kaiak. The agreement has everything to enhance the event even more. These interactive activities and awareness raising in relation to caring for the ocean have total synergy with the Brazilian stage of the Championship Tour. With this aspect of sustainability, we will reinforce a message about the importance of conserving the seas”, added Ivan Martinho, president of WSL in Latin America.
