The news was given during the 7th edition of Abeje Trends, which took place at the So Paulo Museum of Art (MASP)
Aberje Trends 2023 kicked off its 7th edition with news that the forecast budget for the corporate communication area in 2023 is BRL 35.3 billion, representing an increase of 3% compared to last year, when the figure was BRL 35.3 billion. BRL 34.4 billion.
The event held at the São Paulo Museum of Art (MASP), the event brought together professionals and specialists to discuss “The New Economy of Corporate Communication: Technologies and Skills that Will Shape a Winning Team”.
“These numbers demonstrate the growing importance of corporate communication in the business scenario. Organizations are increasingly recognizing the need to invest in efficient communication strategies to stand out in a highly competitive environment. The forecast budget for 2023 reflects this trend and shows us the relevance of constantly improving our skills and knowledge to keep up with the evolution of the sector”, said Hamilton dos Santos, the executive director of Aberje.
By highlighting the forecast budget for this year, Aberje Trends also highlighted the importance of being updated and aligned with the changes that are shaping the new economy of corporate communication.
“Our study shows that, in order to stay well in the market, we must be more proficient in predictive analysis of media and opinion trends; be better in strategic planning and in the ability to measure and demonstrate financial return, create content with data and be adaptable to changes new technologies”, concluded the executive.
Aberje Trends 2023 brings together communication professionals from all over Brazil in an environment conducive to sharing knowledge and experiences related to the trends that are revolutionizing corporate communication. With a diversified program, the event offers inspiring lectures, debate panels and networking opportunities, providing a complete immersion in the universe of strategic communication.
Table with CEOs
The table of Communicators CEOs was also a highlight at the event. With the theme ESG Agenda and the role of the CEO in its communication, one of the most debated subjects and with unanimity among leaders that managing networks is one of the main roles of corporate communication today.
The panel included the participation of Joo Paulo Ferreira, from Natura &Co; Isabella Wanderley of Novo Nordisk; Paulo Nigro, from Hospital Sirio-Libans; Luiz Mello, CEO of Vasco da Gama, and Patrcia Audi, CEO of RenovaBR.
“We have noticed that, at each edition, CEOs are getting closer to their employees with agendas that go beyond economic growth. And to bring participation in this type of event is something very enriching”, highlighted Santos.
The event was sponsored by Bayer, Gerdau, Latam Airlines, Lexisnexis, Novo Nordisk, Stellanis, Toyota and Yp, along with support from RM Consulting, Sabesp and Zozi, and a media partner from the State.
