Campaign created by DM9 displays real interactions and shows consumers’ connection with the brand’s products
Belt Blue returned to the media with its newest campaign. Created by DM9, the action highlights the premium character and flavor of the brand’s products.
The communication opens with a 30-second film with several scenes from the Blue Belt intangible portfolio, such as frames of the classic Parmesan cheese cylinder being cut and the shaved version of the product falling onto a plate of spaghetti with sauce. In the midst of a rain of cheeses, real comments from consumers about the taste of Blue Belt come into play. The film closes with the signature The cheese that does not dispense with comments.
We are aware of the real connection consumers have with Blue Belt products and, for this reason, we chose to follow this direction with the campaign. The excellence, care, craftsmanship and over 80 years of tradition of our cheeses have been present in unforgettable and unique moments in the journey of our consumers. And this is our way of thanking them for also helping us to write our history, comments Juliana Perez, Blue Belt marketing manager.
Aired on digital media and pay TV, the action features a team of influencers, such as actress Sheron Menezes, musician Lucas Lima and chef Elisa Fernandes. On their social networks, they will share content in memorable moments with the presence of the Blue Belt cheeses. In addition, the brand will also activate creators linked to the world of gastronomy, who will have the challenge of transforming consumer comments into real scenes.
