The campaign, created by Ampfy, has the concept “The table is our stage. Come to the Show” and has elements that refer to concerts
Outback Steakhouse presented its new menu items, this time inspired by music festivals, called “Ribs Rocker Crown”, “Catupiry Madness Burger” and “Pop Star Trio”.
For the launch, the restaurant also launched a campaign, created by Ampfy, which has the concept “The table is our stage. Come to the Show”. The piece has the language and all the classic elements of the great festivals such as line-up, publicity, lambe-lambe, film, teaser, t-shirt and bracelet.
“The ‘Outback Festival’ is a project that allowed us to tap into all the creativity and energy of music festivals to bring a memorable campaign to Outback Steakhouse. from the Outback to experience a complete and immersive experience”, said Fabio Guima, Creative Director at Ampfy.
The new stars will be featured in 30, 15 and 6 second films on open, digital, OOH, cinema, radio and airport TV. In addition, Outback also entered into a partnership with Mynd, where members of national and international artists will be caught enjoying the Outback Festival.
Banca Digital will leak the images on social networks and, after the repercussion, they will reveal the campaign and the new dishes. In addition, to promote the launch, journalist José Norberto Flesch, known for publicizing all the major music festivals in Brazil, will be one of those responsible for sharing the campaign.
“We know that our customers love to consume our most classic products when they go to Outback and, proof of this, that our most successful campaigns in recent years were precisely those in which we brought our hero items. Now, as in a great music festival, we selected these great stars from our menu, who are already very dear to the general public and ideal to share, to surprise us once again. It will really be a Bold Flavor show”, emphasized Renata Lamarco, Outback Brasil Marketing Director .
The new items are available at Outback stores across the country for a limited time.
