The third version of the campaign, created by TBWA\Media Arts Lab, was made from interviews with real people and stories.
Apple presented the third version of the “Come to the iPhone” campaign, which tells the story of people who switched from the competition’s operating system to the company’s.
The piece, created by TBWA\Media Arts Lab, was made from interviews with real people and stories, and used emojis exclusive to the iOS system as part of the visual language, telling the Brazilian cases in the South, Southeast and Northeast of the country.
The creation had the participation of the LATAM Hub of TBWA\Media Arts Lab, led by the Brazilian Pedro Prado, and TBWA\Media Arts Lab Brasil, and production signed by O2, Satellite Audio and Vector Zero.
