In celebration of 100 years of Disney history, brands bet on augmented reality
Snapchat and Disney are teaming up on a collaboration that illustrates how Augmented Reality can enhance storytelling and bring legendary characters and tales to life in celebration of Disney100.
From generation to generation, Disney stories have endured for years, and with the power of Snapchat’s industry-leading Augmented Reality (AR) technology, visitors will be able to engage with these stories in an immersive exhibit that captures the wonder and Disney magic.
With Snap AR, characters will come to life next to you, responding to your every move; costumes will be realistic and customized for you; and cinematic environments will spill over the surfaces of the real world in all directions.
As Disney celebrates 100 years, we are thrilled to partner with Snap to bring this immersive and innovative experience to life at Cannes Lions, said Jessica Intihar, Senior Vice President of Digital Marketing, Walt Disney Studios. Snapchat’s cutting-edge technology continues to open up new ways to experience and engage with our stories.
This collaboration between Snapchat and Disney can be experienced at this exhibition and around the world through the app, just by clicking here. The Augmented Reality Lenses will be a magical experience, uniting the power of technology and Disney’s boundless imagination.
(Image credits: Adrin Valverde/Unsplash)
