The campaign, led by Talent Marcel, aims to reinforce the power that hair has in women’s lives
My hair color makes me feel powerful inside and out. It was with this phrase that the singer and presenter Ivete Sangalo announced the campaign to relaunch Kit Koleston.
The piece, led by Talent Marcel, aims to promote the inclusion of Plex Technology in the kits and its main concept is to reinforce the power that hair exerts in the way women present themselves to the world.
In addition to Ivete, Ana Hickmann, Cris Vianna, Fabiana Karla and Bruna Tavares also starred in the campaign, contributing to publicity through content on their social networks.
The campaign premiered on Rede Globo and will run throughout the month of June, airing nationally among commercials on the network’s main programs, with reinforcement in the cities of So Paulo, Rio de Janeiro, Salvador and Belo Horizonte, the main squares of Koleston.
