Reinfora brand offers an interactive space at the event that takes place on June 24th and 25th
The second edition of the Festival Tur is coming and Chevrolet is taking advantage of the event, which promises more than 20 hours of music and fun to provide new connections with the young public and communicate in a young, fun and authentic way. With a 100% national program, the festival features big names in music such as Pitty, Zeca Pagodinho and Gilberto Gil, in addition to DJs from different regions of Brazil, who will transform Ibirapuera Park into a true musical mixing stage.
With the motto Solta o Som e Boa Viagem, signed by Commonwealth//WMcCann, WMcCann’s division for Chevrolet’s exclusive service, the brand will support the promotion of the plurality of Brazilian culture, in addition to reinforcing its institutional proposal of connecting more and more with young audiences in different ways, creating unforgettable moments.
At the brand’s stand, the public will find an interactive space that reinforces freedom of expression, where pens will be available for free customization, in addition to an instagrammable place to guarantee and share that click. The structure signed by the V3A agency.
Chevrolet will also count on the participation of a squad of influencers who will create content related to Tur and the experience provided by the brand at the event.
(Image credits: Giorgio Trovato/Unsplash)
