A Perdigão, Mark of refrigerated food BRF, created, together with DPZ&T, a “MortaNdela Week”. The action celebrates the 486th anniversary of the city of São Paulo, and will take place between the 22nd and 30th of January, with the aim of showing that people from São Paulo can say “Mortadela” the way they want, since the great capital has different profiles of people. people. The project brings together partnerships with restaurants and bakeries in the city, as well as actions with influencers to celebrate the date.
Starting the celebrations, the Perdigão Gold Mortadella arrives at the restaurant Paulista Salad, located not Market Municipality of São Paulo and brand partner. The environment will have customization for the project and, even after the end, will keep the new design. The menu will continue with the product that is a symbol of the capital and has a large number of sales in Brazil.
In digital, the comedian Dani Pepperoni is the great representative of the action. The actress will change her name on the networks to @DaniMortaNdela, in honor of the Perdigão Ouro Mortadela. In addition, other influencers will be invited to visit partner restaurants to experience gastronomic creations and share on social media.
Perdigão’s Partnerships
The brand made partnerships with traditional establishments in the city, and developed special recipes with mortadella, as the product is one of the most popular when it comes to typical São Paulo foods.
In addition to Salada Paulistana, the Camel Pizzeria created a unique flavor of Mortadella Pizza. already the Maria’s Pastel added a special product option to the menu.
To expand the scope of the action, the brand will make OOH activations at city clocks and bus stops.
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