“Toma Esse Mion no Bolso” has a final prize worth 1 million reais* that will be delivered in Caldeiro
Pepsei Black presents Marcos Mion as the brand’s new official ambassador with the launch of the Toma Esse Mion no Bolso promotion. The action marks the beginning of the partnership between the brand and the presenter, and soon other innovations and activations will be presented to the public. With the new promotion, when buying Pepsi Black, consumers have the chance to go to the Caldeiro with Mion program and compete for the final prize of R1 million*, in addition to trips with exclusive experiences every month and daily prizes of up to R500** in credits on the PicPay.
To participate, simply purchase any product from the Pepsi Black line (bottles of 200 ml, 1L, 1.5L, 2L and 350 ml cans), during the period of participation in the promotion, register and attach proof of purchase directly on the website. .
Also included in the promotional action are purchases of Pepsi Black products made through the Z Delivery app. In this case, just register the order number informed by the application itself. Participation is valid for individuals aged 18 years or over at the time of registration, between June 15th and August 31st, 2023.
We always seek to innovate and bring irreverent campaigns with Pepsi Black, and the idea with the promotion was to do something even more remarkable, which brings our consumer a mix of memorable experiences: the possibility of participating in a super TV show, winning prizes and even have a chance to become a millionaire. In addition, we announced Marcos Mion as the face of this project and the new brand ambassador, an artist who has total synergy with the authenticity of Pepsi Black, says Diego Bastian, Head of Marketing for Pepsi and H2OH! in Brazil.
The campaign also features a promotional film, created in partnership with the BFerraz agency, where the poster boy Marcos Mion is surprised by the influencer Stace Hills and the presenter Britto Jr. dressed as Mion, in addition to several other people playing the artist, since now everyone can win a million* and become a millionaire.
Closing a partnership with Pepsi is a big step in my career, seeing my picture on the can is an incomparable feeling! I’m also looking forward to meeting the next Mionaire there on the Caldeiro stage soon!, comments Marcos Mion.
* Delivered in gold certificate.
**R500.00 in PicPay app credits.
