The Bullet agency has been focusing its activities on creating stories that sell. With the concept “The StorySelling Agency”, the company has redefined its way of acting and brought results for itself and its clients. It doesn’t matter the means and form, but the ultimate goal: to sell.
Increasingly active in the creation of content, media and digital, in the Mercado Livre, Bauducco and BYD accounts, Bullet announces hiring and the implementation of a new format in its creation and planning areas.
Rico Mendonça, who has already worked at Bullet twice, returns as CCO to coordinate the agency’s entire creative process in the three new areas: ATL, Promo and Experience. Rico comes from Momentum and has also worked at Hands.ag, Ogilvy, Live Team Créatif, among others.
Aline Noya has been playing a strong role in creating and directing campaigns, content and media for Mercado Livre and BYD. Now, she takes over the creative direction of the agency’s ATL.
Anderson Santos, formerly of People, is in charge of creating Events and Experience. The professional has also worked at Zicard, Tudo, Rock, TV1, Samba and Mikson. At Bullet, his mission is to establish an ever-increasing synergy between the universe of events and content.
With 20 years of experience in the market, Thaysa Moreira, former Head of Planning at Hands.ag, returns to Bullet to work on ATL Planning with a focus on BYD, and to take care of the brand’s communication strategy in Brazil, adding its expertise em brandinglaunching products on the market and actions focused on sales.
Former BFerraz and with passages at Moma Propaganda, Y&R, Live Ad, Publicis and others, Rafael Gonçalez arrives at Bullet as Media Manager. The professional will be responsible for bringing the best solutions for the media needs of the campaigns.
Cesar Leite, COO of the agency, was at the forefront of these changes, seeking to bring the best design for the moment the business is living and the right names for each mission.
“With the winning of important accounts in recent months, we felt the need to rethink our structure to better serve this new reality. Bullet’s biggest differential has always been our culture and the professionals that are part of it, so we brought the right names to reinforce the team in each discipline, guaranteeing our DNA of creative innovation. We continue in constant transformation, because customers and consumers always expect more”, says Leite.
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