Here comes a promotion beyond sweet! Lindt, the Swiss chocolate brand premium, has just announced the ‘Passaporte Lindt’ Promotion, signed by the agency Innova AATB. In this 8th edition of the campaign, in addition to competing for an unforgettable trip to Switzerland with a companion and visiting the largest chocolate museum in the world, the Lindt Home of Chocolate, located in Kilchberg (a city close to Zurich), the public will also be able to win several daily prizes.
Consumers who register on the promotion’s website or WhatsApp will receive a digital passport with a lucky number to compete for the great trip and live unforgettable experiences in Switzerland. New this year is the daily drawing of instant prizes such as:
– Travel bag + BRL 100 to use in a store or ecommerce and Lindt;
– Necessary + BRL 150 to use in a store or ecommerce and Lindt;
– BRL 200 to use in a store or ecommerce and Lindt.
“We always seek to bring news to our classic promotion. This year, in addition to the amazing trip to Switzerland, there will be a daily draw for exclusive prizes, including luggage and Lindt products. We want the Brazilian public to get closer and closer to the brand, and the trip to Switzerland allows the consumer to live a unique experience, learn about the origin of Lindt and understand what makes our chocolates so special and of high quality”, declares Renata Sato, Marketing Director for Lindt in Brazil.
To participate, it is necessary to purchase BRL 65 in Lindt chocolates in any commercial establishment located in the national territory, including ecommerce. The campaign takes place nationwide, and the disclosure is present in Lindt’s own stores, in the ecommerceon retail chains and on social networks.
“We developed a powerful promotional campaign that came to pack the Brazilian winter, with the aim of further strengthening the Lindt brand. We combine the arrival of winter in Brazil with the climate in Lindt’s country of origin, Switzerland, and we use this connection to highlight the promotion”, explains Angelo De Vita, director of Accounts at Innova AATB.
How it works?
In its 8th edition, the ‘Lindt Passport’ Promotion is valid for purchases and registrations made on the campaign’s official website or WhatsApp, until August 7th. Individuals over 18 years old, capable, regularly enrolled in the Individual Taxpayer Registry (CPF), residing and domiciled throughout the national territory, may participate.
For every R$65 spent on Lindt products, consumers get a chance to participate. When registering, he will receive a digital passport with the lucky number to compete for the trip. The action is valid for all Lindt products.
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