With the president of the Media Group as host, the program will have monthly episodes that will be available on Spotify and Youtube
The So Paulo Media Group announced the launch of its podcast, entitled “Pod Media”. With its debut this Wednesday (21), the day that Media Day is celebrated, the project was created to share fundamental guidelines that are guiding the activities of market professionals in agencies, advertisers, vehicles and the entire spectrum of services. related to the communication industry.
With the president of the Media Group as host in all episodes, the program will have monthly episodes, which will be available on Spotify and Youtube.
The first episode, which deals with the repositioning of GMSP, features Lica Bueno (from Talent Marcel), Robson Harada (Bitcoin Market) and Ivan Souza (Coca Cola), all members of the So Paulo Media Group.
At Pod Mdia we will discuss important guidelines for the communication industry with inspiring professionals who are contributing to the transformation of the segment, with positive impacts on society. We are also going to talk about the fronts of the Media Group in the coming months and how each person can be part of it, said Fbio Freitas, president of the SP Media Group.
In this sense, in addition to GMSP’s fronts, the podcast will address various projects and subjects related to the market, always with special participation by communication professionals in general, not just the media.
In the second episode, which will air in July, the guests will be Malu Lopes (Advisor of the Media Group), Helena Berto (NuBank) and Guilherme Cavalcante (WK), who, together with Freitas, will discuss subjects such as ESG, Young Media, the GM’s Innovation Journey package to Israel (which will take place in August) and about a new project by the entity related to education, still kept confidential.
We believe that it is possible to advertise more assertively, purposefully and with real positive impacts on society. With the podcast, we opened the house and invited everyone to think and create together the next steps for Brazilian communication and media, completes Freitas. Pod Mdia is edited by Voz Ativa and produced by Renata Hilário.
