Campaign brings reflection on the advantages of getting out of the sameness when it comes to cooking
After 10 years, Sazn is back on TV with the campaign “Saia do Quadrado com Caldo em P Sazn”. Produced by the Cappuccino agency, the film brings a fun message and invites consumers to get out of the same routine when it comes to cooking, highlighting the benefits of Sazn powdered broth, which dissolves quickly, does not leave pieces in the food, in addition to being 0% fat. .
“Sazn powdered broth aims to meet the needs of the modern consumer who seeks quality and agility in their culinary preparations. The brand is extremely happy to return to television to reinforce the benefits and practicality of the broths that are already traditional among Brazilians”, he says. Sazn’s marketing manager, Thiago Campos.
The production of the campaign was carried out by the Cappuccino Agency, which will broadcast on digital media, while Dentsu Creative will be responsible for broadcasting the film “Saia do Quadrado com Caldo em P Sazn” on open and closed TV channels located in the capital of São Paulo. Paulo, Curitiba, Fortaleza, Goinia, Porto Alegre, Recife, Salvador and Manaus. There will also be out-of-home (OOH) media pieces and radios from the cities of Recife and Goinia.
