Survey highlights that meals with co-workers contribute to growth
Even with budget challenges, inflation eased to 4.7% in March 2023 against 11.3% in the same period of 2022 there is light at the end of the tunnel, even if the recovery is in consumption outside the home. Fast food and shared meals are gaining prominence in Brazil. The information is from Consumer Insights 2023, a survey produced by Kantar.
According to the study, the fast food channel reached the highest number of buyers, going from 9.9 million people in the first quarter of 2021 to 13.7 million in the same period this year. Of this total, 54% of purchases were made at the counter, 28% via delivery and 11% through drive-thru withdrawals.
In this context, it is also worth noting that meals and snacks (such as hamburgers and pizza) grew in units by 13% and 15%, respectively, in the medium term. The statistics are driven by young consumers (up 3% in the age group up to 29 years old, comparing the last quarter of 2022 with the first quarter of 2023) and who belong to classes A and B (+5%). The survey also points out that individuals live in the metropolitan region of So Paulo (+6%) and consume on weekdays (+6%).
This last data shows that the resumption of consumption outside the home is related to the return to face-to-face work and also to moments with colleagues. So much so that there was a 45% increase in shared consumption occasions between the last quarter of 2022 and the first of 2023.
The data above are part of the Consumer Insights quarterly report, which monitors the buying behavior of massive consumer goods on an ongoing basis, providing a 360-degree view of consumption in Brazil. For data within the home, the study brings together 11,300 households from all regions and social classes in the country, representing 60 million households. While away from home, the company monitors the behavior of 43 million individuals.
