The project, carried out in partnership with the CP+B agency, aims to bring experiences to the app’s passengers.
99 announced that it is one of the sponsors of the CazTV channel, on Youtube. The partnership, which began in May, will be consolidated this Saturday (24) and will run until November, on the eve of the end of the Brazilian Football Championship, popularly known as Brasileiro.
Sponsorship on the channel of influencer Casimiro Miguel, which has more than 8 million subscribers, aims to bring experiences to the app’s passengers during their journeys to their destination.
During the game between Corinthians and Athletico Paranaense, which takes place this Saturday, presenters and fans of the teams will participate in a “carpool karaoke” style action, which will bring information about the new positioning of the 99. The project, carried out in partnership with the agency CP+B, will “calm down” the hearts of spectators during the “Brasileiro” matches, with actions and videos created with the narratives of the “Where are we going?” campaign.
“The relevance of the content produced by Casimiro and the plurality of profiles of the viewers of its channel, make CazTV one of the main current sports media, for its reach, credibility and quality, values aligned with the new moment of communication of the 99, represented by the campaign ‘Where are we going?'”, said Ana Verroni, senior director of marketing and insights at 99.
Also as part of the initiative, passengers will have discounts of up to 50%, limited to R$8, in the 99Pop, 99Comfort and 99Moto categories.
“We have the challenge of finding new points of contact that have synergy between passengers and drivers who are partners of 99 When we think about Caz TV, we find a huge potential for a loyal audience within football, an important and common territory among the targets”, completed Bianca Bisconsin, director of CP+B media.
