The contract will run for four years, starting in 2024, and will include an exhibition at the Sambdromo, at Fbrica do Samba and a cabin.
Galeda.bet is the new master sponsor of Carnival in São Paulo. The contract will run for four years from the first show, which takes place in 2024.
The brand will have the right to naming rights, with exposure at the Sambadrome, at Fbrica do Samba and an exclusive box.
“Carnival is synonymous with celebration and joy, but also with the serious and committed work of the entire community that works around this event. Galera.bet’s purpose is always to bring entertainment and fun to people, and Carnival in SP is a unique opportunity to achieve this goal”, said Marcos Sabi, CEO of Galera.bet.
The company was punctually at the 2023 Carnival, partnering with Camarote Bar Brahma (CBB) located at the Sambdromo do Anhembi, in So Paulo, and Camarote Brahma Salvador, in Bahia.