Through “Vila Beleza Radiante”, the brand aims to welcome and live traditions through product experimentation.
Nivea announced its debut at the festival of São João in the city of Santo Antnio de Jesus, Bahia, which will take place between the 22nd and 25th of June.
To enhance the public’s experience at the event through the products, the brand will be present with the Nivea Beleza Radiante line in a space called “Vila Beleza Radiante”, which was set up with the aim of welcoming and living traditions through product experimentation, moments of self-care and beauty.
In addition, the action also aims to amplify and bring protagonism to the territory of the cultural regionalism of the celebrations of São João and the black identity mixed in the culture support platform, uniting the main benefits of the hydration and care line.
