Fluxo, an electronic sports organization, announced Smart Fit as its new sponsor. From now on, the gym network will sponsor the Free Fire (FF) Mobile team, League of Legends (LoL), EstrelaBet Stream, Counter Strike (CS) team, and line Female Cubs, Free Fire emulator team.
This is the first time that Smart Fit enters the electronic games segment. The brand will stamp the shoulder of the uniforms of the four teams.
“Smart Fit looks at all groups and communities. Professional gamers have an athlete’s routine, they need the proper physical preparation to face hours of games. The public knows that,” explains Fábio Sakae, the company’s Marketing director.
Sponsored teams stand out in the e-sports inside and outside Brazil. Fluxo’s CS team was in France, where it participated in the Paris Major 2023, the last Counter Strike: Global Offensive (CS:GO) world championship. Fluxo’s LoL team was also in an international season in South Korea, where they trained with elite teams in competitive LoL.
Fluxo’s FF Mobile team is present in the biggest Free Fire championships, the most played Battle Royale game in Brazil. In turn, a female team in the Free Fire emulator scenario, Crias Feminino is already a reference in competitions, having reached first place in nine championships this year.
“This partnership represents a milestone for electronic sports, as it is the first time that a company in the gym sector supports a team. The synergy between the healthy lifestyle promoted by Smart Fit and the practice of electronic sports is perfect for the professional gamer scene”, comments Jefão, director of Fluxo.
The partnership was signed to encourage fans and practitioners of e-sports to pursue a healthy lifestyle.
“We believe that the entry of a recognized and respected brand will strengthen our position in the scenario, in addition to being a positive influence for everyone who follows the team and the e-sports pursue a healthier lifestyle. We are excited about the possibilities brought by the partnership and look forward to exploring new opportunities together”, adds Allan Fernandes, Chief Business Officer and partner at 3C Gaming, the agency responsible for managing Fluxo.
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