In addition to being a sponsor, the brand also signs the naming of the event with the aim of honoring the country’s traditional regional festivals.
iFood announced that it will be the master sponsor of ‘Arraial Estrelado’, which will take place at the Jockey Club in So Paulo in July.
The event is a partnership between Fishfire and the Enter group, also responsible for the iFood Arena Brasileira, which brought together nearly 90,000 people in nine days at Ibirapuera Park, during the 2022 FIFA Men’s World Cup.
The festival, iFood Arraial Estrelado, will have between two and three shows a day, in addition to DJs among the attractions. The site will also feature a food court, resting area, reception tent and brand activations, in addition to typical games such as a mechanical bull, fishing and target shooting.
On the first weekend, July 1st and 2nd, names like Turma do Pagode, Luan Santana, Wesley Safado, Clayton & Romrio and the carioca band DDP Directoria take to the stage. On July 9th, Bruno & Marrone, Falamansa and Zez di Camargo, in their solo show. On the last weekend, Elba Ramalho and Alceu Valena take the stage, on Saturday, the 15th, and Z Neto & Cristiano, Hugo & Guilherme and caro & Gilmar, on the 16th of July, closing the last day of the event.
In addition to being a sponsor, iFood also signs the naming of the event with the aim of honoring the country’s traditional regional festivals, as well as valuing the national culture and its roots.
