In addition to the entity, the Bullet, Greenz and Mindi agencies also presented innovations in the staff.
The week was marked by little movement in the Brazilian advertising market. The highlight was the announcement of the new executive manager of the Promotional Marketing Association (Ampro), Erica Lacerda, who arrives to reinforce the entity’s positioning and projects.
Another announcement that drew attention was the arrival of Camila Ribeiro to take over as senior director of Advertising, Media & Brand Management at Tim. Previously, the executive was serving as CMO Latam at Hershey Company.
During the week, the Bullet announced new hires and the implementation of a new format in its creation and planning areas.
Rico Mendona, who has already worked at Bullet twice, will assume the position of CCO to coordinate the agency’s entire creative process in the three new areas: ATL, Promo and Experience. Aline Noya will take over the agency’s ATL Creation Directorate and Anderson Santos will take over the Events and Experience Creation Directorate.
In addition, Thaysa Moreira, former Head of Planning at Hands.ag, returns to Bullet to work in ATL Planning, focusing on BYD, and to take care of the brand’s communication strategy in Brazil and Rafael Gonalez arrives to take over as Manager of Day M.
“With the winning of important accounts in recent months, we felt the need to rethink our structure to better serve this new reality. Bullet’s biggest differential has always been our culture and the professionals that are part of it, so we brought the right names to reinforce the team in each discipline, guaranteeing our DNA of creative innovation. We continue in constant transformation, because clients and consumers always expect more”, said Cesar Leite, COO of the agency.
A Greenz announced its new Head of Customer Service and Success, Giuliano Scudeler, who has been with the company since September 2021 as Head of Squad. Now, the executive is responsible for a more strategic and cross-cutting interface with customers, with the aim of identifying the needs of each of them, identifying opportunities, conducting market analysis and monitoring the entire cycle of experience and results.
In the new position of Head of Client Success, Scudeler will report directly to the CEO of Greenz, Fbio Meneghati.
“With the growth of Greenz, we understood that our structure lacked the position of Head of Client Success to continue evolving our NPS as an agency and lead the operational process that seeks to accelerate the achievement of our clients’ goals. In addition, we strongly believe in meritocracy and we try to recognize our talents”, stated Meneghati.
I have Dual Media announced the hiring of six professionals to reinforce its media area.
Regiane Santiago will take over as media manager, Patrcia Filippi and Milena Ribeiro will take over as media supervisors, Marcos Moura will take over as media coordinator, while Allan Oliveira and Karine Pires (ex-Sabesp) will be assistants in the division.
O GDB announced the sequence of its expansion project and announced the arrival of two new executives to the team in leadership positions. Fernanda Massa, as business director, and Silvia Barbieri, as head of sales, join the operation.
“We are bringing cutting-edge solutions to digital media, based on concepts of brand safety, compliance and sustainability, as well as being totally independent of third-party cookies and data. The market’s rapid understanding of the value and effectiveness of these services has amplified our curve of growth, a fundamental reason for the arrival of executives like Fernanda and Silvia to the strategic business and sales departments”, highlighted Andr Izay.
In addition to the new leaders, the operation also now has Elaine Marini, formerly of Grupo Abril, RedMas and Entravision Latam, as an account executive.
A MGID communicated the arrival of Camilla Veiga to assume the position of head of sales for the company in Brazil. The executive will expand the expansion of the advertising platform in the country, specializing in native advertising.
MGID has been in the country for about 3 years and my goal is to further expand the company’s business here. Brazil represents a very important opportunity for the platform as it has a large market of agencies, brands and medium and large companies to be explored. My work will aim to show brands, agencies and companies the great differential of MGID’s services with personalized service and the potential to generate results both in branding and in performance, Camilla highlighted.
A Webedia introduced Catalina Lou as the new Global SVP of the Games area. She will be responsible for expanding the Webedia Gaming Business, taking over the new London-based Webedia Gaming Europe division.
Lou’s mission will be to accelerate Webedia’s international development, developing its publishing brands, influencer offerings and new business opportunities.
A A knife announced to the market the creation of the PR and Influncia de Marcas e Consumo unit, which will be headed by Trcio Silveira, who has just been promoted to the position.
“In addition to working on the reputation and visibility of clients with strategic publics and those of interest to each one, via public relations initiatives, the press and with influencers, the core’s objective is to promote relevant connections and exposures that are capable of generating business for companies”, explained Trcio Silveira.
