In Brazil, 2 million people are autistic. One of their characteristics is the difficulty in communicating with their families and, consequently, with the world. For this, a large part of the autistic community uses visual communication cards, which help them to verbalize basic activities, such as using the bathroom, drinking water, listening to music and even asking to use the cell phone.
The cards were created nearly 40 years ago but have never been updated. With that in mind, Vivo launched the project ‘The Journey of Autism’ in partnership with the Association of Friends of the Autistic (AMA), the first non-profit institution to support autistic people in the country.
Based on the project, the cards can be updated in an innovative way, with the aid of artificial intelligence, through an online platform that is simple to navigate, bringing autistic people closer to the most revolutionary technology of the moment. Just access the official website and interact with a neural network that analyzes billions of data, to further strengthen human relationships with those in need.
“Vivo continues with its purpose of digitizing to approach, and brings a project that can help family members and educators to promote a different and immersive experience with autistic people”, says Marina Daineze, director of Brand and Communication at Vivo.
Scientific studies prove that interacting with autistic people through their hyperfocus helps to improve communication. Based on this, it will be possible to create personalized communication cards on the website, inspired by the interests and passions of each autistic person. That is, if a person within the spectrum likes dinosaurs, he will be able to generate several cards with drawings of dinosaurs on the website, demonstrating basic and easy-to-understand situations.
In this way, they can feel more engaged in interacting with the cards, and consequently, more motivated to communicate. The platform also had all its architecture and layout designed for autistic people, respecting the colors and typology that are friendlier to them.
Awarded at Cannes
An initiative like this would never go unnoticed at Cannes Lions. The campaign, signed by the agency Africa Creative, won three Bronze Lions at the festival, in the Health & Wellness, Design and Brand Experience & Activation categories. Watch the full movie below.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post Awarded at Cannes, Vivo’s project facilitates communication with autistic people appeared first on ADNEWS.
