The squad will be responsible for publicizing and amplifying the brand’s actions, speaking without stigma about intimate health, self-care and the menstrual cycle.
Intimus announces the new members of its team of ambassadors for 2023, who will be responsible for publicizing and amplifying the brand’s actions, speaking without stigma about intimate health, self-care, the menstrual cycle and pee leaks.
Now, the squad will be made up of actresses Klara Castanho (@klarafgcastanho) and Nanda Costa (@nandacosta), who will be alongside a selection of content creators, such as Bibi Tatto from São Paulo (@bibitatto), Camila Pudim (@ camilapudim) and Fernanda Cintra (@gemeasdafer), Cariocas Mari Lobo (@lobomari), Bianca Santos (@falasemgritar) and Nath Santanna (@santananath), in addition to Pernambucanas Bruna Pinheiro (@ppinheirobruna) and Mila Costa (@nocasomila).
Rounding out the squad of influencers are gamers Sofia Espanha (@sofiaespanha), Maethe (@mmaethe) and Nayu (@enayuchan) who, in addition to encouraging conversation on social networks such as Instagram and TikTok, reinforce the female presence on Twitch, a platform for live video game streaming.
“We have a very complete and different team, which understands the importance of connecting and talking about menstruation and themes of the intimate self-care journey. This partnership is very special for the brand, as all the content worked on has the objective of normalizing the conversation that menstruation is something normal and the consumer is not alone”, explained Marisa Cury Cazassa, executive marketing manager of Kimberly-Clark in Brazil.
The brand will also have two specialists, gynecologist Rebeca Gerhardt (@dra.rebecagerhardt) and pelvic physiotherapist Yasmin Xavier (@falando.da.gina), who contribute with technical information, tips on articles, speeches and content for social networks. brand social media, the official Intimus website and the Kira platform.
All profile curation, management and planning were carried out by PROS, based on its own influencer marketing methodology.
“Since 2020, we have been curating and managing influencers for Intimus, always based on the PROS influencer methodology, which values influence marketing with diversity, creativity and identification with the brand’s values and purpose, which has contributed significantly to positive for the conversation about questioning the stigma of menstruation. In this sense, we have a squad for 2023 that speaks openly about empowerment, and addresses, in their profiles on social networks, subjects pertinent to the universe of menstruation and intimate health”, completed Fernanda Tchernobilsky, CO-CEO of the PROS agency.
