If you’re thinking about having an unconventional wedding ceremony, maybe Chilli Beans can help. To spice up The Town music festival, which takes place in São Paulo (SP) in September this year, the largest network specializing in sunglasses in Latin America will have a chapel inside the event, which will allow couples to unite through ceremonies real and fictional.
Success in Rock City, at Rock in Rio, where more than 300 weddings were celebrated throughout the event, with more than 2 hours of waiting in line, the traditional Chilli Beans Chapel now makes its debut in The Town. With the motto “Celebrate Love”, the venue will have the presence of a justice of the peace for civil marriages and a drag queen for symbolic weddings.
Until next Monday (3), couples who wish to make their marriage official at Capela Chilli Beans with legal validity must register for the cultural contest that the brand holds through TikTok. To compete, simply produce a creative video of up to 1 minute, recorded vertically, answering the question “Why should we be chosen to get married in The Town?” and publish, accompanied by the hashtag #QUEROCASARCHILLIBEANS.
“Celebrating love is radical. It’s worth a little dance, TikTok trend, testimonial, dubbing… Whatever the format, what matters here is to have a lot of creativity, and of course, a good dose of pepper in the vein. Who will be chosen this time, huh? It will be historic!”, comments Caito Maia, founder of Chilli Beans.
To participate in the cultural contest, the couple must be over 18 years old, live in Brazil and follow the brand’s profile on Tik Tok. The chosen video will be released on July 6th on Chilli Beans social networks, with the name of the winning couple. The lovers will win a real ceremony, with the right to four credentials (two for the bride and groom), two tickets, bride’s day, photos and videos, cake, bem-casado and bouquet. The date chosen for the wedding will be informed by Chilli Beans.
During the event, the brand will feature two more activations: a giant sunglasses, which will serve as a resting point, and the bridge of love, in a reference to the bridge of padlocks in Paris, city of love.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post Chilli Beans will play a real wedding in The Town appeared first on ADNEWS.
