Brand bets on the confidence of women over 40 when they show their skin as a form of pride
Mature skin paints a powerful picture. It was with this motto and realizing the female behavioral change over the years, which translates greater confidence and security of women over 40 in relation to their bodies, that the brand was inspired to develop its most recent campaign to launch EudoraLa Piel Algae do Pacifico – a body care line, with bio-collagen technology and an active ingredient derived from a plant source with a biomimetic effect, which promises more firmness in 14 days – as an invitation to mature women to show their skin with pride in their career and achievements.
As the main action of the campaign, in a special project with Elle, the model Luiza Brunet acts as a partner of the brand in a photographic essay that celebrates the potency and power in wanting to show and highlight mature skin, putting a spotlight on the lap and the neck, areas often neglected by skin care routines.
The images portray a high fashion, minimalist aesthetic, moving between B&W and color, with the brand’s colors, purple and gold, in addition to solid pieces and jewels, which make up the fashion production to enhance Luiza’s beauty even more.
Showing my skin is ageless and full of power, it means being proud of who you are, regardless of aging, after all, a mature woman has the privilege of getting to know herself better and knowing what she wants. It is an honor to be part of a campaign that values mature skin and this woman full of security, self-knowledge and self-confidence, comments Luiza Brunet.
The complete essay will be published in Elle online and the campaign also features a video produced backstage at the shooting, which will air on the brand’s social networks.
