In 11 episodes, available on audio and video, leaders debate the future of creativity and the impact of audio advertising.
Spotify has announced the return of Upbeat, a Spotify Original podcast that tells stories about digital audio advertising.
While the first season brought the vision of marketing leaders ahead of some of the biggest brands in Brazil, the second season brings interviews with creative leaders of advertising agencies in Brazil.
In total, the new season has 11 episodes, available both in audio and video, which discuss the future of creativity, the impact of audio advertising, in addition to their experiences in advertising.
“Bringing together some of the greatest creative minds in current advertising and dialoguing around creativity, their personal stories and main campaigns is a privilege. Brazil has always been a creative powerhouse in digital audio and one of our challenges is to rescue and stimulate this potential. light and relaxed conversations, the episodes bring reflections on the power of digital audio and its experiences”, said Jos Melchert, Director of Spotify Advertising in Brazil.
Among the participants of the new season are Angerson Vieira; Executive Creative Director at Africa Creative; Anna Martha Silveira, Executive Creative Director and Chief Culture Officer of FCB Brasil; Benjamin Yung Jr., Co-CEO of DPZ; Deh Bastos, Creative and Content Director at Publicis; Joana Mendes, President of the Creation Club; Keka Morelle, CCO of Wunderman Thompson; Mariana S, Artplan’s Chief Creative Officer; Marco Gianelli (Pernil), Chief Creative Officer of AlampBBDO; Rafael Urenha, Co-Founder and Chief Creative Officer of the Gallery; Sergio Mugnaini, Chief Creative Officer at Ogilvy Brasil and Vinicius Malinoski, Chief Creative Officer at Talent.
