Event considered “The Greatest São João in the World” celebrates its 40th anniversary in 2023
São João de Campina Grande will celebrate its 40th anniversary in 2023 and, in addition to having more than 230 hours of show, the public will be able to experience the activations of 24 sponsoring brands and two supporting ones.
The event, considered “The Greatest São João in the World”, will be held by Arte Produes, Virotte Eventos, Vybbe and Campina Grande City Hall and is sponsored by Seda, Bradesco, Ballantines, Proxxima, Primor, Matuta, Redepharma, Mix Mateus , O Boticrio, RedBull, AeC, Casas Bahia, Amvox, Elo, PagBank, Maggi, Energisa, Santa Clara, C&A, Gol, PHD, Cremer, Beats and Pepsi Black. In addition to the support of Banco do Brasil and Claro.
A Beats is present at the party with Capi Beats (ready drink with cachaa), Bar Pirmide (with the Paradinha moment when the brand reminds you about the importance of drinking water) and the Carreta EletroBeats (vehicle that travels through the streets and bars of the city with a lot of electronic forr.Last Thursday night (22/6), the beverage brand promoted an after party at Parque do Povo, taking singer Pedro Sampaio to a surprise show on the stage of So Joo.
J o apothecary set up a sustainable store at the party with the aim of reaffirming its commitment to a more sustainable world, seeking to generate a positive impact on people’s lives and on the planet. The point of sale reuses recyclable plastic and has low water consumption in the manufacturing process, bringing charm and environmental awareness to the Greater São João in the World.
A C&A, another sponsor of this edition, turned some stores in Campina Grande and João Pessoa into official points of sale for the party. In addition to purchasing tickets, customers receive guidance on the ideal looks and accessories for the occasion. Another action taken by the store is that on its official website, customers can consult an area with suggested pieces for the June festivities.
The Vila dos Sabores at Maggi created to encourage sales by local stallholders, through a partnership with the brand. In Vila, the stalls sell food made with Maggi seasoning and consumers even have a brand promotion that rewards anyone who consumes R$20 with an exclusive Maggi dish towel. The stallholders, on the other hand, receive cookbooks and brand gifts to help with the day-to-day running of the stalls. The space also has the famous Galinha Azul da Maggi. On Saturdays, the Chicken will go up to the main stage of the party with a jingle and a brand video.
A Amvoxan electro-electronic products industry from Bahia, set up an instagrammable space at the event making the public connect with the brand in a fun way with Paredo Ok, the traditional Karaok Ambox.
A Redepharma, a chain of pharmacies in Paraba, created an instagrammable space in Parque do Povo with music and typical food. The place has karaoke, distribution of popcorn and various actions with Redepharma partners highlighting Northeastern culture.
The celebration of the party’s 40th anniversary began on June 1st and continues until July 2nd. In all, there are 32 days of shows and cultural manifestations of the traditional São João Northeastern.
Elba Ramalho, Fagner, Roberta Miranda, Alceu Valena, Gustavo Mioto, Nattan, Mari Fernandes, among other artists will perform at the event over the next few days.
