Together! The difference is what unites us the theme of the new beauty fair campaign
There are less than three months left for the 18th edition of Beauty Fair, the largest professional beauty fair in the Americas. This year, the theme of the event will be: Together! The difference is what unites us. This theme seeks to honor everything and everyone who participated in previous editions of the event.
“We are agents of change, challenging stereotypes, breaking down barriers and building bridges between people from different backgrounds and perspectives. At this meeting, we are going to embrace the beauty that flourishes in diversity, cultivating a sense of unity that transcends borders and stereotypes”, says the director Beauty Fair executive, Cesar Tsukuda.
When speaking of together, mention is made of the more than 200,000 visitors expected over the four days of the event, which takes place from September 9th to 12th in the 82,000 square meters of Expo Center Norte. And the 2 thousand brands, distributed by 500 exhibitors.
“We believe that each person is unique and that it is precisely this singularity that unites us. Over the years, we have built a strong, loving and growing community. Beauty Fair unites the beauty industry in this mission of empowerment. Talented professionals bring their expertise to share innovative techniques, products that boost self-confidence and tips that transcend mere appearance. But, in addition, they bring with them a genuine passion for helping to build a more diverse and beautiful society”, declares Beauty Fair’s communication manager, Dborah Huff.
Beauty Fair will bring products for hair, skin, nails, makeup, eyelashes and aesthetics to the public; For professionals, the highlights are the updating congresses, so that everyone has the same opportunities to show their creativity.
