The professional arrives at the agency to be the partner of Ana Alvarenga, who is also creative director.
Artplan announced the hiring of its new creative director, Paula Esteves. The professional arrives to be the partner of creative director Ana Alvarenga and both are part of Marcello Noronha’s team, the agency’s Executive Creative Director.
Paula, better known in the market as Pek, has a 20-year career and has worked at agencies such as F/Nazca S&S, AlmapBBDO, Dentsu, Ogilvy, JWT (currently WT), Grey, Leo Burnett and Publicis. In addition, the executive has worked with brands such as Volkswagen, Coca-Cola, Unicef, Natura, Bradesco and P&G.
“Curiosity is the raw material of my work. I am passionate about the arts, and interested in getting to know different cultures and gaining new skills. I bring all this essence to my day-to-day operations. At Artplan, I will imprint my DNA alongside Ana , another female force, in favor of new and relevant narratives”, said Paula.
